In an effort to help enter the video game console market Microsoft had at one point considering buying Sega. Despite being very surprised to hear this news it does sound plausible. Of course this was a long time ago now; well before the Microsoft Xbox. This idea certainly has my imagination spinning. What would have happened if Microsoft actually did this? I’m sure the Xbox we know would have entered the market pretty much as it is now (possibly with a different name?). But what would have happened with Sega’s awesome software? I can’t help but think that Microsoft would have done a lot more with Sega’s massive game library than Sega has done. Based on how well Microsoft did with their own games I can’t help but think they would have brought us some very worthy or even exceptional sequels for many of our favorite Sega titles.
Below is the article I found at IGN.com. It states that this information has come from former Microsoft VP Joachim Kempin.
Microsoft’s long-rumoured plan to acquire SEGA never came to pass because Bill Gates was sceptical the company had “enough muscle” to stop Sony, according to the company’s former VP of Windows Sales.
Joachim Kempin, who worked at Microsoft between 1983 and 2003, made the claim in an interview with IGN due to go live later today. He explained that the acquisition of SEGA was originally floated as an easy way for Microsoft to enter the console space and stop Sony, especially given the huge financial losses associated with in-house hardware manufacturing.
“There were three companies at that point in time, I think this was [Sony,] SEGA and Nintendo. There was always talk maybe we buy SEGA or something like that; that never materialised, but we were actually able to license them what they call Windows CE, the younger brother of Windows, to run on their system and make that their platform.
“But for Bill [Gates] this wasn’t enough, he didn’t think that SEGA had enough muscle to eventually stop Sony so we did our own Xbox thing.
“There were some talks but it never materialised because SEGA was a very different bird. It was always Sony and Nintendo, right? And Nintendo had some financial trouble at that point in time, so Sony came out with the PlayStation and bang! They took off, and everyone else was left behind.”